I already have my own marketing and case acceptance systems that work. Why change them? Keep what works. I would never tell you to throw out systems that are producing for you. But here is the thing about good marketers and good dentists. The proven plans that lift the highest producers tend to make your existing tools sharper, not redundant. The strategies behind strong elective case ads usually apply directly to things you already do. So you are not replacing your system, you are squeezing more out of it. And the real game is not measuring against some guru. It is [...]