What are the four reasons qualified patients refuse the treatment they actually need? Trust, fear, confusion, and fee. Trust covers whether the patient believes the doctor and team are competent, honest, and acting in the patient's interest. Fear is the visceral dread of pain, of the dental setting, of past bad experiences. Confusion is what happens when treatment plans, options, and reasoning are presented in jargon or with too much complexity for a layperson to follow. Fee is the financial weight, real or perceived, of what is being recommended. Each of these is removable. Trust is built through process, consistency, and [...]

What are the four reasons qualified patients refuse the treatment they actually need? Trust, fear, confusion, and fee. Trust covers whether the patient believes the doctor and team are competent, honest, and acting in the patient's interest. Fear is the visceral dread of pain, of the dental setting, of past bad experiences. Confusion is what happens when treatment plans, options, and reasoning are presented in jargon or with too much complexity for a layperson to follow. Fee is the financial weight, real or perceived, of what is being recommended. Each of these is removable. Trust is built through process, consistency, and [...]

What are the four reasons qualified patients refuse the treatment they actually need? Trust, fear, confusion, and fee. Trust covers whether the patient believes the doctor and team are competent, honest, and acting in the patient's interest. Fear is the visceral dread of pain, of the dental setting, of past bad experiences. Confusion is what happens when treatment plans, options, and reasoning are presented in jargon or with too much complexity for a layperson to follow. Fee is the financial weight, real or perceived, of what is being recommended. Each of these is removable. Trust is built through process, consistency, and [...]