What should the clinical step at a case start appointment be? Make it the least invasive thing you can possibly do. The case start appointment is loaded with administrative work, the final financial arrangements, the refund agreement, the surprise documents, so the clinical piece should be tiny. A photograph counts. The patient comes to the chair, you do something with zero potential for pain, and you move on. That's it. The point isn't the procedure, it's that the case has officially started, the patient is in motion, and the moment is marked. Then you turn to everything else that matters at [...]