What metrics tell me if my case acceptance is actually working? Track where every patient sits in your sales process at any given moment, and track your acceptance rate as a real percentage, not a feeling. Most dentists tell me they're doing fine, then they look at the numbers and discover half their big consultations never decided anything either way. If you don't have a running record of who's in workup, who's been presented, who said yes, and who stalled, you can't tell whether a slow month is bad luck or a broken step. A simple spreadsheet does this. The point [...]