Can a checklist really improve how my team sells dentistry? Yes, and resisting it is mostly ego. People hear checklist and picture something rigid and beneath them. It's the opposite. A checklist removes the random junk that happens whenever a call or consult isn't guided, and randomness is what's actually hurting you. It keeps your team from drifting into technical talk that helps no patient. It gives them simple, repeatable steps to discover what's driving the person, keep the appointment closed, and make sure they show up. None of this is too complex to do well, but it is too complex [...]