Why should I use a checklist to sell dental treatment plans? Because selling complex dentistry is too important to leave to memory or mood. A checklist turns a fuzzy conversation into a repeatable process. Once a patient enters your consultation flow, the checklist tells you the steps that start happening and the questions to ask at each one. Think of it the way a pilot runs a preflight check. The pilot is skilled, but the checklist guarantees nothing critical gets skipped on a bad morning. Your case presentations deserve the same discipline. The real payoff comes later. As you master the [...]