What can a solo dentist learn from how ClearChoice runs its offices? Steal their discipline, not their billboards. I point to ClearChoice because, stripped down, they do what I teach, and they do it because it works. There is no freestyling on their phones. The way calls get answered is structured. The way a case gets presented follows a defined process, the same every time. They advertise heavily, they answer correctly, they use a real sales process with follow-up, and they offer third-party financing. None of that is magic. It is just refusing to leave the high-value moments to chance. You [...]