Why isn't being a skilled clinician enough to win big implant cases? Because patients assume clinical skill the moment you have a license. To them, every dentist behind every door is competent, that is just what the credential means. If they have no experience with implants, they genuinely do not believe there is much difference between you and the next guy. So your surgical talent, the thing you spent years perfecting, barely registers as a selling point. Most dentists who come to me already have the clinical side handled and green. What they are missing is everything around it: the way [...]