Are there closing tips or tricks for presenting large dental cases? No, and anyone selling you tricks is selling you a problem. There are no shortcuts that magically get a patient to part with $50,000. At this level of complexity and money, every industry that sells big-ticket items runs on a step-by-step process, not gimmicks. Tricks imply you're getting someone to buy something against their interest, and that's the opposite of what good case presentation is. The real work is a predictable system of steps that lowers pressure and lets the patient understand the why and the how clearly enough to [...]