How does a dentist gather endorsements from other dentists they trust? Ask directly, with reciprocity built in. Email a colleague whose clinical work you respect: 'I'd value an endorsement of my work for use in my practice marketing. I'd be glad to write one for you in return if that's useful.' Most colleagues say yes, and cross-endorsement makes the request feel collegial rather than one-sided. Some states prohibit dentists from endorsing each other within the same licensing jurisdiction. The workaround is to seek endorsements from colleagues in other states. Their endorsement still carries weight with prospective patients. Frame the endorsement so [...]

How does a dentist gather endorsements from other dentists they trust? Ask directly, with reciprocity built in. Email a colleague whose clinical work you respect: 'I'd value an endorsement of my work for use in my practice marketing. I'd be glad to write one for you in return if that's useful.' Most colleagues say yes, and cross-endorsement makes the request feel collegial rather than one-sided. Some states prohibit dentists from endorsing each other within the same licensing jurisdiction. The workaround is to seek endorsements from colleagues in other states. Their endorsement still carries weight with prospective patients. Frame the endorsement so [...]

How does a dentist gather endorsements from other dentists they trust? Ask directly, with reciprocity built in. Email a colleague whose clinical work you respect: 'I'd value an endorsement of my work for use in my practice marketing. I'd be glad to write one for you in return if that's useful.' Most colleagues say yes, and cross-endorsement makes the request feel collegial rather than one-sided. Some states prohibit dentists from endorsing each other within the same licensing jurisdiction. The workaround is to seek endorsements from colleagues in other states. Their endorsement still carries weight with prospective patients. Frame the endorsement so [...]