What are the specific business benefits of building a 'category of one' dental practice? Three benefits, all tangible. First, you make your competition irrelevant. Patients deciding between you and someone else find no reasonable comparison and stop shopping. Second, you escape commodity pricing because there is nothing apples-to-apples about your offering. Third, you can charge fees that reflect your actual skill level rather than the regional average. The dentists trying to compete on the same playing field as every other generalist nearby live in a margin-compressed world. The dentists who become the only ones offering their specific bundle live in a [...]

What are the specific business benefits of building a 'category of one' dental practice? Three benefits, all tangible. First, you make your competition irrelevant. Patients deciding between you and someone else find no reasonable comparison and stop shopping. Second, you escape commodity pricing because there is nothing apples-to-apples about your offering. Third, you can charge fees that reflect your actual skill level rather than the regional average. The dentists trying to compete on the same playing field as every other generalist nearby live in a margin-compressed world. The dentists who become the only ones offering their specific bundle live in a [...]

What are the specific business benefits of building a 'category of one' dental practice? Three benefits, all tangible. First, you make your competition irrelevant. Patients deciding between you and someone else find no reasonable comparison and stop shopping. Second, you escape commodity pricing because there is nothing apples-to-apples about your offering. Third, you can charge fees that reflect your actual skill level rather than the regional average. The dentists trying to compete on the same playing field as every other generalist nearby live in a margin-compressed world. The dentists who become the only ones offering their specific bundle live in a [...]