How do I make complex implant treatment feel less overwhelming to patients? Strip the complexity out before they ever see it. I think of it like an ice field. I am no mountain climber, but I have stood in front of one in Patagonia, and if you fall into one of those cracks the wrong way it can be the end of you. We do that to patients constantly. We hand them a tangle of clinical detail and then ask them to find their own way across it. They freeze, they decide to do nothing, and everybody loses, including the patient [...]