A caller only wants the free consultation. Should I just book it and move on? Book it, yes, but don't let the freebie distract you from the work the call is supposed to do. I listened to a call where a sharp front desk person almost rushed past discovery because the woman mentioned the complimentary consult. The instinct is, she wants the free thing, just close it and hang up. Resist that. The consult getting booked is step one, not the finish line. While you have her on the phone you still need to find what she is afraid of or [...]