How do healthy profit margins on big dental cases enable perpetual marketing and competitive dominance? By generating enough net cash from each case to fund continued aggressive marketing investment, which in turn produces more cases, which fund more marketing, in a compounding loop that local competitors cannot match. The mechanics are straightforward. A big-case practice with correctly set fees produces substantial margin per converted case. A portion of that margin reinvests in marketing, sustaining the inquiry flow that produces the next round of cases. The marketing budget grows year over year as the practice scales. Competitors operating in routine general dentistry [...]