Should a dental consultation coupon include a real expiration date, and why? Yes. The expiration is what makes the coupon function as a motivator. An open-ended consultation offer sits on the patient's kitchen counter indefinitely, alongside every other open-ended offer they have collected from other practices and unrelated services. Without a deadline, the offer drifts off the priority list. A real expiration date, set for a reasonable window such as two to four weeks, creates a soft deadline that nudges the patient to actually schedule. The deadline is not pressure in the manipulative sense. It is a legitimate window the practice [...]

Should a dental consultation coupon include a real expiration date, and why? Yes. The expiration is what makes the coupon function as a motivator. An open-ended consultation offer sits on the patient's kitchen counter indefinitely, alongside every other open-ended offer they have collected from other practices and unrelated services. Without a deadline, the offer drifts off the priority list. A real expiration date, set for a reasonable window such as two to four weeks, creates a soft deadline that nudges the patient to actually schedule. The deadline is not pressure in the manipulative sense. It is a legitimate window the practice [...]

Should a dental consultation coupon include a real expiration date, and why? Yes. The expiration is what makes the coupon function as a motivator. An open-ended consultation offer sits on the patient's kitchen counter indefinitely, alongside every other open-ended offer they have collected from other practices and unrelated services. Without a deadline, the offer drifts off the priority list. A real expiration date, set for a reasonable window such as two to four weeks, creates a soft deadline that nudges the patient to actually schedule. The deadline is not pressure in the manipulative sense. It is a legitimate window the practice [...]