How quickly do potential dental patients forget your marketing message? Faster than you think. Fifty years of consumer research show that within six months, roughly half the people who knew your story have forgotten it. A new group has rotated into awareness. Stopping the message even briefly resets the memory clock. This is why dentists who say 'we already advertised this' and pull back are surprised when the phone goes quiet. The story has to repeat continuously to stay in the recognition zone. Repetition feels boring to the marketer who has heard the message a thousand times. To the consumer who [...]

How quickly do potential dental patients forget your marketing message? Faster than you think. Fifty years of consumer research show that within six months, roughly half the people who knew your story have forgotten it. A new group has rotated into awareness. Stopping the message even briefly resets the memory clock. This is why dentists who say 'we already advertised this' and pull back are surprised when the phone goes quiet. The story has to repeat continuously to stay in the recognition zone. Repetition feels boring to the marketer who has heard the message a thousand times. To the consumer who [...]

How quickly do potential dental patients forget your marketing message? Faster than you think. Fifty years of consumer research show that within six months, roughly half the people who knew your story have forgotten it. A new group has rotated into awareness. Stopping the message even briefly resets the memory clock. This is why dentists who say 'we already advertised this' and pull back are surprised when the phone goes quiet. The story has to repeat continuously to stay in the recognition zone. Repetition feels boring to the marketer who has heard the message a thousand times. To the consumer who [...]