Why won't the marketing or my consultant fix my case acceptance for me? Because the part that decides your outcome is the part nobody outside your walls can touch. Advertising can get patients to call you, and a good agency takes that whole burden off your plate. But the sales, the administrative handling, the leadership, and the accountability inside the office are not things anyone can run through your phone for you. I cannot fly to every practice and force a team to follow the process. Those levers sit entirely in your hands, and they are exactly the ones that move [...]