What is sales management in a dental practice and who owns it? Sales management is the ongoing work of monitoring how your team converts opportunities, and in most practices nobody owns it, which is exactly why most practices leak cases. It is not the marketing. It is not the one time training. It is the weekly discipline of listening to calls, looking at the numbers, and coaching toward what should happen next. The owners who dig deepest into their calls move sales, full stop. That is the whole job. Right now you may be tracking nothing, so you have no idea [...]