Why should a dentist give the patient a cost projection at the diagnostic visit instead of waiting for the case presentation? Because surprises at the case presentation kill cases, and a cost projection at the diagnostic visit gives the patient time to absorb the financial reality before the formal recommendation arrives. The diagnostic visit produces enough clinical information that the doctor can offer a reasonably accurate projected cost range, even if the final treatment options and exact fees come at the case presentation a week or two later. Sharing the projection during the diagnostic visit accomplishes several things. The patient hears [...]