Do professional titles and credentials really influence patients? They do, and it's been documented for over forty years. When a title is used correctly and the patient actually understands what it means, you get better compliance, more yes's. The catch is the understanding part. A string of letters after your name that the patient can't decode does nothing. You have to make the credential mean something to them in plain terms. This isn't about ego. It's about giving the patient a legitimate reason to feel safe spending real money on complex care. State your qualifications clearly, tie them to why they [...]