How do I make a dental treatment plan feel personal to each patient? You name it after them and you talk about it as theirs. Every person believes they are unique, even though after enough years you know full well the cases fall into the same handful of patterns. The patient does not care about that. They want to feel this plan was built just for them. So I put the patient's name right in the case report and in the options we review during the presentation. It is their name on the slide, their photos, their solution. Look at how [...]