Why should treatment presentations be scheduled in the morning, and what does decision fatigue have to do with it? Because human decision-making quality degrades through the day as the brain's executive-function reserves get spent on every choice, large and small. By late afternoon, even highly capable people default to the safest-sounding option, which usually means choosing not to commit to anything significant. A treatment presentation scheduled for four in the afternoon walks into a patient whose decision energy is mostly used up. They listen, they may agree the recommendation makes sense, and they defer the actual commitment. The same patient in [...]

Why should treatment presentations be scheduled in the morning, and what does decision fatigue have to do with it? Because human decision-making quality degrades through the day as the brain's executive-function reserves get spent on every choice, large and small. By late afternoon, even highly capable people default to the safest-sounding option, which usually means choosing not to commit to anything significant. A treatment presentation scheduled for four in the afternoon walks into a patient whose decision energy is mostly used up. They listen, they may agree the recommendation makes sense, and they defer the actual commitment. The same patient in [...]

Why should treatment presentations be scheduled in the morning, and what does decision fatigue have to do with it? Because human decision-making quality degrades through the day as the brain's executive-function reserves get spent on every choice, large and small. By late afternoon, even highly capable people default to the safest-sounding option, which usually means choosing not to commit to anything significant. A treatment presentation scheduled for four in the afternoon walks into a patient whose decision energy is mostly used up. They listen, they may agree the recommendation makes sense, and they defer the actual commitment. The same patient in [...]