Ethical Selling Dentistry & Decision Fatigue I have researched behavioral science that helps good decision making when it comes to ethical selling dentistry Heard of decision fatigue?  Doubtful as most dentists left off their training in human behavior somewhere around dental school year 1. A bevy of scientists have been investigating this issue from a variety of angles:  Jonathan Levav, Standfrod, Shai Danziger, Ben-Gurion University, Israel,  Roy Baumeister, Case Western, Florida State, and Kathleen Vohs, University of Minnesota, Wilhelm Hofmann, Unveristy of Wurzburg, Holly Miller and Nathan DeWall, Univerisity of Kentucky, Dean Spears, Christian-Albrechts University [...]