Why is involving other decision makers like a spouse or parent essential for converting larger dental cases? Because they will be involved in the decision whether the practice invites them in or not. The patient sitting in the consultation is rarely the only person whose opinion shapes the final yes or no. A spouse may hold quiet veto power on any expense above a certain threshold. A parent of an adult patient may still be consulted out of habit. A close friend may be the one whose opinion the patient trusts most for major decisions. A practice that ignores these other [...]

Why is involving other decision makers like a spouse or parent essential for converting larger dental cases? Because they will be involved in the decision whether the practice invites them in or not. The patient sitting in the consultation is rarely the only person whose opinion shapes the final yes or no. A spouse may hold quiet veto power on any expense above a certain threshold. A parent of an adult patient may still be consulted out of habit. A close friend may be the one whose opinion the patient trusts most for major decisions. A practice that ignores these other [...]

Why is involving other decision makers like a spouse or parent essential for converting larger dental cases? Because they will be involved in the decision whether the practice invites them in or not. The patient sitting in the consultation is rarely the only person whose opinion shapes the final yes or no. A spouse may hold quiet veto power on any expense above a certain threshold. A parent of an adult patient may still be consulted out of habit. A close friend may be the one whose opinion the patient trusts most for major decisions. A practice that ignores these other [...]