Who on my team should handle building patient education materials? Not whoever has spare time, and not you. Pick the one person in your office known for follow-through. Every practice has someone who finishes what they start without being chased, and someone who means well but lets things drift for months. The materials that support your big cases are exactly the kind of project that dies in the second category. It is real work, gathering items, modifying templates, assembling the pieces into something patients actually receive. If you hand it to a drifter it will sit half-done forever. Give it to [...]