Why don't dental schools or specialty programs teach big-case marketing and case acceptance? Because the educational pipeline is structured around clinical training, not around practice operations or business development, and the gap has persisted across generations. Dental schools allocate their curriculum to anatomy, materials, clinical technique, basic and advanced procedures, and the credentialing requirements for licensing. Specialty programs deepen the clinical training in a specific area. Continuing education courses extend clinical capability into newer techniques and technologies. None of this curriculum touches on patient acquisition marketing, structured selling systems, or the business development required to make a comprehensive practice work. The [...]