Should I charge a diagnostic fee for big implant cases? Yes. The free consult is the front door, but the diagnostic visit is where money should start changing hands. You do not charge at the consult, you charge a diagnostic fee for collecting the diagnostic data, because that is real clinical work that produces real value. Moving from free to paid is the point. It filters for patients who are serious and it respects your time. I introduce it as part of scheduling the next step, so it is no shock. There will be a diagnostic fee associated with gathering the [...]