Is offline drip marketing still worth it for dental prospects? More than ever, and here's the counterintuitive part. Everyone fled to online, so inboxes are overwhelmed and digital returns keep shrinking. Meanwhile the physical mailbox is empty. That emptiness is your opening. When you send postcards or a practice newsletter to a prospect who once asked about your niche service, you arrive somewhere nobody else is bothering to show up. It costs lots of dollars to make a stranger interested in you the first time. It costs pennies to keep them interested for years afterward. So get an offline drip going [...]