Why is direct mail considered the most "stealth" form of dental marketing? Because competitors rarely see the marketing pieces a practice sends, so they cannot copy what works or complain to dental boards about the messaging. Direct mail arrives in the recipient's mailbox and stays there. Other dentists in the area never see it unless they happen to be on the mailing list, which is unlikely. The direct mail piece does its work invisibly from the perspective of professional peers. The practice that develops effective direct mail can refine and scale it without revealing the approach to local competitors who would [...]