Why do patients respond so strongly to a personalized discount on dental treatment? Because we are human, and humans love a deal, especially one that feels like it was made just for us. A flat discount is fine. A discount tied to who the patient actually is hits differently. If they are a teacher, a firefighter, a veteran, name it and give them a discount for that. Now it is not a price cut, it is recognition. The more customized the offer, the more special the patient feels, and the more likely they say yes. I keep a just-for-you discount as [...]