Why do patients say they have no money when they clearly do? Because they are not telling you the whole sentence. The patient says "I don't have the money," and they leave off the most important part, which is "for this, for this optional thing you are recommending." That same person has the exact same money, or more, sitting ready for a boat, a kitchen remodel, a car that will not last half as long as your dentistry. This is a much larger slice of your practice than most dentists admit, because most dentists just decide nobody has any money and [...]