How should I plan long-term marketing projects for my practice? Build a dream list and put dates on it. Write down every massive marketing project you'd love to have, the testimonial video shoot, the documentary, the news-style interview, then decide when each one happens. This year, next year, the year after. A wish with no date is just a daydream that never gets funded or filmed. The dentists who actually produce the impressive stuff are the ones who sequenced it on a calendar and chipped away. So get the list out of your head and onto paper, rank it, and assign [...]