How does constant drip marketing build a pool of qualified dental prospects over time? Through regular, low-pressure communications to a prospect database that stay in front of patients without overwhelming them, gradually moving them toward the moment they become ready to act. The drip marketing approach contrasts with the burst-campaign approach most practices default to. Burst campaigns produce intense activity for a short window, generate some immediate conversions, then go quiet. Drip marketing maintains continuous low-volume contact across years. A monthly newsletter. Occasional educational content. Periodic offers. Seasonal touches. The cumulative effect across years builds a pool of prospects who know [...]