Is emotional commitment more important than intellectual commitment for getting dental patients to follow through? Yes. Across thousands of clinicians observed in practice, the pattern is consistent. The emotional decision usually happens before the intellect has a say. By the time the patient is in the consultation reviewing clinical detail, they have often already decided how they feel about the doctor, the practice, the staff, the parking lot, the waiting room, the way the phone was answered. The intellectual content of the case presentation lands on top of that pre-formed emotional state. If the emotional state is positive, the patient is [...]

Is emotional commitment more important than intellectual commitment for getting dental patients to follow through? Yes. Across thousands of clinicians observed in practice, the pattern is consistent. The emotional decision usually happens before the intellect has a say. By the time the patient is in the consultation reviewing clinical detail, they have often already decided how they feel about the doctor, the practice, the staff, the parking lot, the waiting room, the way the phone was answered. The intellectual content of the case presentation lands on top of that pre-formed emotional state. If the emotional state is positive, the patient is [...]

Is emotional commitment more important than intellectual commitment for getting dental patients to follow through? Yes. Across thousands of clinicians observed in practice, the pattern is consistent. The emotional decision usually happens before the intellect has a say. By the time the patient is in the consultation reviewing clinical detail, they have often already decided how they feel about the doctor, the practice, the staff, the parking lot, the waiting room, the way the phone was answered. The intellectual content of the case presentation lands on top of that pre-formed emotional state. If the emotional state is positive, the patient is [...]