Is ethical selling a clinical skill or something else entirely? It is a nonclinical capability, full stop, and treating it like a clinical one is why so many dentists never get good at it. Yes, the selling process ties into your exam and your consultation appointment, so it feels clinical. It is not. Selling lives in the same bucket as practice management, team systems, and marketing. It is about getting a patient emotionally and intellectually committed to treatment that is genuinely good for them. None of your dental school training prepared you for that, because none of it was supposed to. [...]