Is selling dentistry fundamentally different from selling cars, TVs, or other consumer goods? Yes, in the most important way. Dentistry is a service that genuinely improves the life of the person receiving it. Restored function, reduced pain, better self-confidence, better systemic health. The seller of a car or a TV is moving a product that the buyer may or may not actually need. The seller of dentistry is moving a service the buyer often urgently needs and is at risk without. That moral asymmetry matters. It means the dentist who declines to learn selling is not staying above some grubby trade. [...]

Is selling dentistry fundamentally different from selling cars, TVs, or other consumer goods? Yes, in the most important way. Dentistry is a service that genuinely improves the life of the person receiving it. Restored function, reduced pain, better self-confidence, better systemic health. The seller of a car or a TV is moving a product that the buyer may or may not actually need. The seller of dentistry is moving a service the buyer often urgently needs and is at risk without. That moral asymmetry matters. It means the dentist who declines to learn selling is not staying above some grubby trade. [...]

Is selling dentistry fundamentally different from selling cars, TVs, or other consumer goods? Yes, in the most important way. Dentistry is a service that genuinely improves the life of the person receiving it. Restored function, reduced pain, better self-confidence, better systemic health. The seller of a car or a TV is moving a product that the buyer may or may not actually need. The seller of dentistry is moving a service the buyer often urgently needs and is at risk without. That moral asymmetry matters. It means the dentist who declines to learn selling is not staying above some grubby trade. [...]