Does writing a book really make a dentist an authority to patients? It is one of the fastest ways to earn expert status that nobody around you has. Think about it. When a patient is handed a book the doctor actually wrote, with a real retail price on the cover, the message lands before they read a page: this person is the authority. Almost no dentist in your area has done it, so it sets you apart instantly. It works as reciprocity too, since you are giving away something of genuine value. The only thing that beats it for instant credibility [...]