Why should a dentist never change a dental fee after it has been quoted to a patient? Because the practice's reputation, regulatory standing, and online presence will pay for the mistake long after the small revenue adjustment is forgotten. A patient who hears a fee at the case presentation, agrees to it, and then later receives a higher invoice or a request to pay more will not absorb the change quietly. They feel cheated. They post reviews to that effect on every public review site they can find. Those reviews stay online indefinitely, warning away prospective patients for years. They may [...]

Why should a dentist never change a dental fee after it has been quoted to a patient? Because the practice's reputation, regulatory standing, and online presence will pay for the mistake long after the small revenue adjustment is forgotten. A patient who hears a fee at the case presentation, agrees to it, and then later receives a higher invoice or a request to pay more will not absorb the change quietly. They feel cheated. They post reviews to that effect on every public review site they can find. Those reviews stay online indefinitely, warning away prospective patients for years. They may [...]

Why should a dentist never change a dental fee after it has been quoted to a patient? Because the practice's reputation, regulatory standing, and online presence will pay for the mistake long after the small revenue adjustment is forgotten. A patient who hears a fee at the case presentation, agrees to it, and then later receives a higher invoice or a request to pay more will not absorb the change quietly. They feel cheated. They post reviews to that effect on every public review site they can find. Those reviews stay online indefinitely, warning away prospective patients for years. They may [...]