Why provide a fee range at the CDP wrap-up, and what does that framing accomplish? To prevent sticker shock at the case presentation and give the patient and their decision partners time to mentally prepare for the financial commitment. The script is direct: "Based on other patients with similar problems, the fee for your case could range anywhere from $X to $Y." The doctor pauses to let it land, then writes down the range so the final fee at the case presentation stays inside that boundary. The framing does several things. It anchors the patient's expectations near the real fee level. [...]

Why provide a fee range at the CDP wrap-up, and what does that framing accomplish? To prevent sticker shock at the case presentation and give the patient and their decision partners time to mentally prepare for the financial commitment. The script is direct: "Based on other patients with similar problems, the fee for your case could range anywhere from $X to $Y." The doctor pauses to let it land, then writes down the range so the final fee at the case presentation stays inside that boundary. The framing does several things. It anchors the patient's expectations near the real fee level. [...]

Why provide a fee range at the CDP wrap-up, and what does that framing accomplish? To prevent sticker shock at the case presentation and give the patient and their decision partners time to mentally prepare for the financial commitment. The script is direct: "Based on other patients with similar problems, the fee for your case could range anywhere from $X to $Y." The doctor pauses to let it land, then writes down the range so the final fee at the case presentation stays inside that boundary. The framing does several things. It anchors the patient's expectations near the real fee level. [...]