Why should I put an expiration date on my treatment fees? Because a quote with no deadline tells the patient there's no reason to act, and most won't. I guarantee my fees and options for forty five days, and I explain why honestly. My suppliers change prices, and I genuinely can't promise their dental situation will stay the same, so addressing it sooner protects them. The testimonial discount carries its own thirty day clock. None of this is a pressure trick. It's the truth, and the truth happens to create motion. Have the patient initial beside each option and initial the [...]