When should I give patients a fee range for implant treatment? Give it early, before the day you present the case. At the diagnostic visit it is a must. That is where you set expectations for what treatment costs, so there are no surprises when you sit down to present. I do it again as part of the actual presentation too, a fee range woven into that discussion. People think holding the number back protects the sale. It does the opposite. A patient who hears the real ballpark twice has time to settle into it, talk to whoever holds the purse [...]