Should I discuss fees while I am presenting treatment options? No. The first time through the options, there are no fees, full stop. The moment money enters the conversation, you add a whole new layer of complexity and emotion, and it hijacks the patient's attention away from understanding the actual treatment. So I walk through every option on its own merits first. What it does, what it looks like, the benefits, with photos in hand. Only after the patient understands and can picture each path do I bring fees into it. Think of it like test driving cars before you ever [...]