Who should actually present the fee, the doctor or the treatment coordinator? The doctor. A fee presented well, with real confidence, by the person who carries the clinical responsibility lands differently than the same number from staff. The patient knows the buck stops with you, so when you say it without flinching, they trust it. The coordinator's job is to make the arrangement afterward, not to deliver the number. If you're not comfortable doing this, that's the thing to fix, not delegate around. I tell doctors plainly: if you can't get good at presenting your own fee and the case keeps [...]