Should I present treatment fees while I'm still going over the options with the patient? No. Keep fees out of the options conversation entirely the first time through. The second you put a number on the table, you add a whole new layer of complexity and emotion, and the patient stops listening to what the treatment actually does for them. Walk through best, very good, and good first. Show photos of each. Tie every option back to their pain, their motivation, and the things that make them happy. Answer their clinical questions. Only when they themselves start asking what it costs, [...]