Can I justify charging above the usual customary rate for implant cases? You can, and you do not need to go anywhere near luxury-handbag territory to do it. I am not telling you to be nineteen thousand percent of UCR, that is not practical for any dentist. But being a hundred or two hundred percent of UCR is not an issue when the context in your practice supports it. What is that context? A genuinely good service, a trained team, and real selling steps that happen both before treatment and after the case has started. Patients do not pay more for [...]