Why does being honest about my fees actually help me close cases? Because dishonesty about price quietly sabotages the whole transaction. If you are squishy or evasive about what something costs, you get less success, not more, and you lose the chance to verify whether this patient can actually go forward. Being straight about the fee is part of qualifying. It tells you fast whether the means are there, theirs or someone else's, before you both invest hours in a plan that was never affordable. Patients can smell hedging, and it erodes the trust you need them to feel. So put [...]