What actually builds trust and credibility before a patient ever calls? Trust is built in two places, and you control both. There is the trust created out in the world before they reach you, and the trust created inside your office once they arrive. Out in the world it is your website, your Google and Yelp presence, the proof that other people chose you and were glad they did. Inside the office it is how you look, how your staff carries themselves, how the practice feels, and whether the right people are in the room when you present the case. None [...]