How does doing procedures I enjoy make me a happier dentist? It puts you into flow, and flow is one of the strongest drivers of satisfaction we know of. The researcher who studied this for fifty years documented why it matters so much. Here is the simple version. There are procedures you genuinely enjoy doing and procedures you tolerate. When you sell better and market better, you get to do more of the ones you enjoy, and more of that work means more flow and more day-to-day happiness in the practice. That is not a soft perk. It is a real [...]