How does a written case report help with cases that don't close right away? It plants seeds. Not every big case says yes at the presentation, and that is fine, because the document you sent home keeps working after the patient leaves. It has the clinical reality of what gets worse if they wait, the options in plain language, the fee, the deadlines, and the photos of their own mouth. Weeks later when the discomfort flares or a spouse finally looks at it, the report is sitting there ready to restart the conversation. A verbal pitch evaporates the moment they hit [...]