frank spear Archives

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?

2019-10-23T18:50:44-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying? After you have left the expensive CE course, have you the tools to do the dental practice marketing required to attract the type of patient you gained the skills you just learned ? I love dental CE marketing that crosses my desk. You’ll find one from Frank Spear below that we’ll look at in a moment related to what’s being promised. It provides some insight into what’s being sold and more importantly what’s not being discussed and blatantly absent from the sales material. There’s [...]

The Independent Dentist-When Frank Spear is Discounting….Trouble is A Foot…..

james2019-10-23T19:05:46-04:00

The Independent Dentist-When Frank Spear is Discounting....Trouble is A Foot..... The independent dentist needs to be wary of the current economic changes afoot and how it will affect their practice. When the giants of clinical CE are discounting coursework, there is a lesson to be learned and to take heed of in your practice as an independent dentist. This email crossed my desk recently from Dr. Frank Spear’s organization at the Scottsdale Center—dentistry's newest advanced CE delivery facility. The implicit sales message is almost TWO FOR ONE or almost BUY ONE GET ONE FREE!!! Archaic [...]